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We haven't put any pressure on anyone. If the journalists want to censor themselves, then that suits us fine. During this period, Louis Vuitton began to incorporate leather into most of its products, which ranged from small purses and wallets to larger pieces of luggage.

In order to broaden its line, the company revamped its signature Monogram Canvas in [10] to make it more supple, allowing it to be used for purses, bags, and wallets.

It is believed that in the s, counterfeiting returned as a greater issue to continue on into the 21st century. In , the company joined with America's Cup to form the Louis Vuitton Cup , a preliminary competition known as an eliminatory regatta for the yacht race.

Louis Vuitton later expanded its presence in Asia with the opening of a store in Taipei , Taiwan in and Seoul , South Korea in In the following year, , the Epi leather line was introduced.

By , Louis Vuitton came to operate stores worldwide. Further products became introduced such as the Taiga leather line in , and the literature collection of Voyager Avec In , the celebration of the Centennial of the Monogram Canvas was held in seven cities worldwide.

The last events in the 20th century were the release of the mini monogram line in , the opening of the first store in Africa in Marrakech, Morocco , in , and finally, the auction at the International Film Festival in Venice, Italy , where the vanity case "amfAR" designed by Sharon Stone was sold, with the proceeds going to the Foundation for AIDS Research also in By , Stephen Sprouse , in collaboration with Marc Jacobs , designed a limited-edition line of Vuitton bags [10] that featured graffiti written over the monogram pattern.

The graffiti read Louis Vuitton and, on certain bags, the name of the bag such as Keepall and Speedy. Certain pieces, which featured the graffiti without the Monogram Canvas background, were only available on Louis Vuitton's V.

Jacobs also created the charm bracelet, the first-ever piece of jewellery from LV, within the same year.

In , the Tambour watch collection was introduced. In , Takashi Murakami , [10] in collaboration with Marc Jacobs , masterminded the new Monogram Multicolore canvas range of handbags and accessories.

This range included the monograms of the standard Monogram Canvas but in 33 different colors on either a white or black background.

The classic canvas features gold monograms on a brown background. Murakami also created the Cherry Blossom pattern, in which smiling cartoon faces in the middle of pink and yellow flowers were sporadically placed atop the Monogram Canvas.

This pattern appeared on a limited number of pieces. The production of this limited-edition run was discontinued in June In , Louis Vuitton celebrated its th anniversary.

It also opened its first global store in Shanghai. The canvas features the classic Damier pattern but in black and grey, giving it a masculine look and urban feel.

Also in , Pharrell Williams co-designed a series of jewellery "Blason" and glasses for Louis Vuitton. In , Louis Vuitton opened what is described as their most luxurious store in London.

He became the lead designer of menswear while working under the company-wide artistic directorship of Marc Jacobs. As of September [update] , the company hired Darren Spaziani to lead its accessory collection.

On 26 March , Virgil Abloh was named artistic director of men's wear, replacing Kim Jones who had departed for Dior [25] —he is the label's first African-American artistic director and one of few black designers of a major European fashion house.

The Louis Vuitton brand and the LV monogram are among the world's most valuable brands. It was more than double the value of the second ranking brand.

Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol. The company actively seeks to eradicate counterfeiting , and employs a team of lawyers and special investigation agencies to pursue offenders through the courts worldwide.

The company allocates approximately half of its communications budget to counteract counterfeiting of its goods. Today, Vuitton products are primarily available at company-owned Louis Vuitton boutiques, [6] with a small number of exceptions noted in upscale shopping districts or inside luxury department stores.

Company boutiques within department stores operate independently, and are operated by company managers and employees. LV has an official online store, through its main website.

Several high-profile rap music artists have mentioned the company in song lyrics, most notably: Bohemia , Kanye West , Juicy J , and Wiz Khalifa.

Since the 19th century, Louis Vuitton trunks have been made by hand. The craftsmen line up the leather and canvas, tapping in the tiny nails one by one and securing the five-letter solid pick-proof brass locks with an individual handmade key, designed to allow the traveler to have only one key for all of his or her luggage.

The wooden frames of each trunk are made of year-old poplar that has been allowed to dry for at least four years. Each trunk has a serial number and can take up to 60 hours to make, and a suitcase as many as 15 hours.

Iconic bags of Louis Vuitton include the Speedy bag and Neverfull bags. Each season Louis Vuitton produces rare, limited edition bags that are generally only available by reservation through larger Louis Vuitton stores.

Many of the company's products utilize the brown Damier and Monogram Canvas materials, both of which were first used in the late 19th century.

All of the company's products exhibit the eponymous LV initials. The company markets its product through its own stores located throughout the world, which allows it to control product quality and pricing.

It also allows LV to prevent counterfeit products entering its distribution channels. In addition, the company distributes its products through the company's own website, LouisVuitton.

The company commonly uses print ads in magazines and billboards in cosmopolitan cities. Louis Vuitton Posters by Razzia were popular in the s.

It previously relied on selected press for its advertising campaigns frequently involving prestigious stars like Steffi Graf , Andre Agassi and Catherine Deneuve shot by Annie Leibovitz.

However, Antoine Arnault , director of the communication department, has recently decided to enter the world of television and cinema: The commercial 90 seconds is exploring the theme "Where will life take you?

This is the first Vuitton commercial ad ever and was directed by renowned French ad director Bruno Aveillan.

On 19 November Louis Vuitton, in further efforts to prevent counterfeiting, successfully sued Britney Spears for violating anti-counterfeiting laws.

A part of the music video for the song " Do Somethin' " shows fingers tapping on the dashboard of a hot pink Hummer with what looks like Louis Vuitton's "Cherry Blossom" design bearing the LV logo.

An anonymous spokesperson for LVMH stated that the video constituted an "attack" on Louis Vuitton's brands and its luxury image.

On 13 February , Louis Vuitton sent a cease-and-desist order to Danish art student Nadia Plesner for using an image of a bag that allegedly infringed Louis Vuitton's intellectual property rights.

Plesner had created a satirical illustration, "Simple Living", depicting a malnourished child holding a designer dog and a designer bag, and used it on T-shirts and posters to raise funds for the charity "Divest for Darfur".

On 15 April , Louis Vuitton notified Plesner of the lawsuit being brought against her. An LVMH spokeswoman interviewed by New York Magazine said that Louis Vuitton were forced to take legal action when Plesner did not respond to their original request to remove the contested image, nor to the subsequent cease-and-desist order.

In February , Louis Vuitton issued a complaint against the owner of a barber shop in Hong Kong for allegedly violating its intellectual property rights in relation to a stool using fabric coating that is similar to the checker pattern in Louis Vuitton's handbags.

The owner had sourced basic furniture and equipment from the PRC for starting his shop. Facing this accusation, the barbershop owner said he had no means to tackle Louis Vuitton and may have to close down his shop which has been operating for one year in a remote local district on Hong Kong Island.

The controversy had caused tremendous concern on Hong Kong news forums and viral protest on Facebook pages. In another legal warning dated back to September , Louis Vuitton had filed complaints against two small retail shops in Hong Kong for allegedly violating its intellectual property rights in relation to the "S-Lock" design for Louis Vuitton's handbags.

The owner refused to pay and said they were ready to face LV in court. The year-old model, who, on arrival, measured The model alleged that she was only informed via her agent in France, who received an email including the text "[she] came yesterday in Tokyo to do her final fitting, and she doesn't fit the exact same dress anymore.

She has a belly, her face is more puffy [sic] and the back of her dress is open and you can see it is tight. The model stated that she has "received hundreds of messages from models" who have experienced similar mistreatment from the same Louis Vuitton casting director.

The casting director denied the allegations and explained the instructions regarding intake of water as a misunderstanding, that the model was instructed that her intake of liquids was to be limited to water.

Media related to Louis Vuitton at Wikimedia Commons. From Wikipedia, the free encyclopedia. France-based international fashion house and luxury retail company.

See also: Louis Vuitton designer. France portal Companies portal. Bloomberg Business. Retrieved 15 February Louis Vuitton.

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